![]() ![]() This badge goes to “highly rated, well-priced products available to ship immediately.” It also has the potential of gaining an Amazon’s Choice badge. If a product has enough positive reviews, that product can make it high up on Amazon’s search engine. This affects both ethical sellers and customers. Saying that this theft of positive rating is problematic would be an understatement. This makes the listings prime targets for sellers to hijack to up their own product. Sometimes it’s because they introduce a newer model. When these items go out of production, Amazon abandons the listings. So, these listings amass thousands of reviews. Amazon does heavy promotions for these brands. There are a few sellers who have found a way to gain from Amazon’s brands, though. This complaint holds the interest of regulators in Europe and the United States. Some sellers have voiced that there is unfair competition represented by these brands. These include AmazonBasics, Rivet furniture, and Happy Belly food. Amazon is a retail platform and also has its own branded goods. ![]() Then they steal the listing and make use of the old page reviews to create a false sense of trust for their product.Īmazon itself is not protected from hijacking. Many look for abandoned products that were popular before. Others create false reviews to make the competition look bad. Some sell counterfeit products with fast-selling listings. ![]() Because Amazon is so competitive, sellers can be vicious. Third parties have amassed an increasing share of sold goods on the platform. The competition on this platform is fierce. ![]()
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